Karen Goodman

The entertainment business is fun, and I take my fun seriously.

My career in the music business focuses on digital marketing, communications and promotion. I have considerable experience with International. I developed my skills at Capitol Records, MCA Records and Interscope Records. My instinct was fine-tuned while being with the artists doing promotion overseas. From the beginning, I had the great fortune to work with icons such as David Bowie. It was valuable to see firsthand what makes a legend; commitment, hard work, and being surrounded by a great team.

The entertainment business is full of surprises.  I championed and marketed renegade artists who were outliers at the time and are now award winning, globally successful artists:  The Red Hot Chili Peppers, Megadeth, Common, The Roots, Blink-182 to name a few. I led the international career trajectory of a fiery young woman from Yonkers who is now Grammy winning, Oscar nominated star, Mary J. Blige.  My experience in music marketing is across genres – pop, urban, rap, rock, Latin, alternative, dance/electronic. 

Global brand partnership involvement: OneRepublic with Mercedes and Tencent, Maroon 5 with Hyundai,  Enrique Iglesias with UEFA Europe Cup, Madonna and Diageo, Mary J. Blige with MAC Cosmetics,  Carly Rae Jepsen with Bioré, and Aloe Blacc with Marriott.

International marketing and promotion projects include  Maroon 5, Madonna, Sting, Carly Rae Jepsen, Aloe Blacc, OneRepublic, Enrique Iglesias, OneRepublic + Sebastián Yatra.