Entertainment

Marketing & Promotion

Technologies, tastes, and consumer habits change. Still, the artist remains the most important element in any creative field. Music artists continue to look outside of the U.S. for growth and take more business aspects into their own hands. The difference between those who make it and those who don’t is not always who is first, best or different. Success is determined by good guidance. What works in the U.S. doesn’t necessarily translate well into the rest of the world. Strategic assessment and targeted marketing meet the global challenge. 

Services

  • Work with artists, managers, labels, brands to create and implement marketing and promotion campaigns in the US and globally

  • Direct creative of campaign: digital tools, content pieces, podcasts, publicity and packaging images.

  • PR crisis management

  • Script, direct, edit, produce content pieces and podcasts for usage with key digital partners and social media. Example: Sting “57th & 9th” https://bit.ly/2NdDnuw

  • Analyze radio and streaming data to target growth potential in the North American and global market

  • Work with digital, editorial and APP teams to promote initiatives

  • Innovate CRM and streaming enticements

  • Communications: Writing for bio, press release, advertising, editorial, and packaging.

  • Adapt tools for different markets (imaging / focus / messaging)

  • Tour and event logistics and maximization.

  • Coordinate artist & filming crews for US and international productions. Example: OneRepublic/Vevo Live at the Festhalle https://bit.ly/3drjzyz

  • Brand partnership liaison

  • Foreign artist / U.S. artist collaborations

Artists

Maroon 5

Enrique Iglesias

Sting

Madonna

Carly Rae Jepsen

Aloe Blacc

Rise Against

AWOLNATION

Mike Posner

Collaborations featuring J. Balvin, Sebastián Yatra, Amir (France)